State Policy

10 Penang Tourism Key Development Thrust

10 PENANG TOURISM KEY DEVELOPMENT THRUSTS

• Formulated to ensure tourist arrivals in Penang reach at least 17.4 million people within five years (2008 - 2012)

THE 10 THRUSTS

• Medical Tourism

• Cultural, Heritage and Historical Tourism

• Education Tourism

• Location of choice for MNCs (Multi-National Companies) regional headquarters

• MICE Centre (Meeting, Incentive, Convention and Exhibition)

• Eco Tourism

• Culinary Centre

• Film Festivals, Cultural and Arts Centre

• Sports Tourism, and

• Shopping Haven and Industry

ACHIEVEMENT (2008 - 2009)

• Tourist arrivals for the first two years of its implementation (2008 - 2009): 12,267,797 people